THE PROJECT

Since 2017, Riderdesigned has worked as a freelance design pseudonym with almost 20 brands in 9 countries, producing scooter parts at every end of the price, riding style, aesthetic and creative spectra. Whilst I have been given various levels of creative freedom, I have never had the opportunity to produce something that is entirely my own.

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Now, it's time to use my expertise in design, manufacturing as well as my experience as a rider to bring my own, unaltered designs to the market. Parts released under Riderdesigned will be the truest expressions of what that means. 

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The brand will be divided into collections. Each collection has a clear, unique, artistic approach to design, but the core values of each remain the same: performance, aesthetic and cost effectiveness. The first such collection is called Ceremonial. There is also a Core Collection, which are parts that are defined by their function, and which compliment the other collections.

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Riderdesigned is building a team of riders who share and appreciate the values of the brand. Our riders are chosen because they understand scootering beyond riding and can use their appreciation for the sport to help develop the products to be the best they can be. Meet the current team here.

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As a brand, as a rider and as an engineer, Riderdesigned is committed to the betterment of the sport. Wherever possible, my team and I will be proud to support riders, events, competitions and strive to produce components that stand the test of time.

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No part will be released without a painstaking, obsessive design process, thorough engineering prototyping and quality control and gruelling testing, to make absolutely sure that anything that bears the name Riderdesigned is the best it possibly can be. 

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- RIDERDESIGNED -